black camera zoom lens in close photography USA The 2 Best Tips on How to Use Digital Media to Engage Parents with Your Preschool 840x480 - The 2 Best Tips on How to Use Digital Media to Engage Parents with Your Preschool
Parent Engagement Preschool

The 2 Best Tips on How to Use Digital Media to Engage Parents with Your Preschool

In the digital age, parents often have no time or interest to properly engage with their children’s preschool staff and with their overall education.

That is especially the case if the preschool doesn’t know how to adapt to today’s preferred digital mediums of communication.

As a decisionmaker in your preschool board, you need to have a good level of knowledge in digital marketing and customer engagement to keep parents involved. Here are two of the best tips to assure that happens.

Show passion in your communication

adult business choices choosing USA Show passion in your communication - The 2 Best Tips on How to Use Digital Media to Engage Parents with Your Preschool

Parents will respond positively if you show your passion for helping their kids achieve new goals.

You can share photos and videos with them. Capture moments of classroom learning, but especially of fun activities. Post them on your preschool’s website and social media pages, or send them directly through email or text.

Parents will be happy to engage with you when they receive visual updates on their children’s learning journey.

Another great idea is sharing stories about the achievements of each kid. Imagine the passion that would project to the parents and the engagement it would create.

To share these learning stories, you can resort to the same digital mediums mentioned for the photos and the videos.

In each story, describe in a fun and positive way the learning process of each child, their successes, struggles, talents and interests.

The families will be able to read these stories on their phones or computers. In a matter of clicks, they will get a beautiful reminder that their chosen preschool cares for each kid individually.

Send your messages through the mediums that parents prefer

business coffee composition computer USA Send your messages through the mediums that parents prefer - The 2 Best Tips on How to Use Digital Media to Engage Parents with Your Preschool

Preschools often need to send information to parents. With the development of the communication channels, you will rarely have to call parents to the school.

What you should do, though, is adjust the ways of sending your messages to the habits of the parents. Even though it can be hard and take a lot of time, you should take note of which digital mediums work better for each parent.

Are they more likely to respond to your message if you send them through text, email, social media or a website post? Regardless of the answer, chances are that they have their emails and social accounts full of notifications.

Because of that, your important messages should be short, easy to read, sent in real time and preferably private.

Make sure that your preschool is known for keeping all families engaged!

For more helpful information on childcare and preschool marketing, please feel free to contact us or visit Local Child Care Marketing.

boy in blue overalls sitting on green surface USA 6 Ways to Make Sure that You Offer Great Customer Support at Your Preschool 840x480 - 6 Ways to Make Sure that You Offer Great Customer Support at Your Preschool
Parent Engagement Preschool

6 Ways to Make Sure that You Offer Great Customer Support at Your Preschool

Studies show that parents are much more likely to stay engaged throughout their children’s entire education journey if they start being involved in preschool. The way you provide your customer support and engagement services can make a real impact.

Encourage parents to learn more about your services

mother teacher her dauther USA Encourage parents to learn more about your services - 6 Ways to Make Sure that You Offer Great Customer Support at Your Preschool

An essential step to offer top-quality customer support and engagement services is making families feel totally comfortable with you and your preschool.

Invite them to learn more about the administration, the teachers, the staff, the services and the facilities. If they feel welcome, they will much likely get involved.

Ask parents to participate

woman reading book to toddler - 6 Ways to Make Sure that You Offer Great Customer Support at Your Preschool

It is totally acceptable to ask parents to participate in special classroom activities. From time to time, a family member can come and show talent, share a story, help in projects or engage in volunteering.

Create reports on the children’s progress

selective focus photo of woman lifting child during daytime - 6 Ways to Make Sure that You Offer Great Customer Support at Your Preschool

In today’s busy world, parents still want to keep updated on their children’s early education. You don’t have to call them to the school every time you want to talk about it.

Make their lives easier and implement a service in which you use digital mediums to send them regular reports on their kids’ progress.

The reports can be written weekly, monthly or even daily. Use your website, social media, text or email to let families access them.

In the reports, describe each child’s achievements, learning methods, struggles, likes and talents. You can attach photos of activities and parts of projects made by the preschoolers. Don’t forget to encourage feedback from the parents.

Make helpful resources available to parents

man standing beside his wife teaching their child how to ride bicycle USA Make helpful resources available to parents - 6 Ways to Make Sure that You Offer Great Customer Support at Your Preschool

A great way to truly upgrade your customer support and engagement services is letting families be able to access some of the resources you use at the preschool.

They can include learning materials, software, guides or games. And they can focus on all aspects of a child’s learning, such as rational thinking, creative vision, motor skills, behavioral development, among others.

Making these resources available to parents will allow them to get an in-depth inside look at your teaching methods and on how their children are being stimulated. Additionally, it helps them further nurture important skills, qualities and talents at home.

Allow parents to have a say in what you teach

child reading a book on the living room USA Allow parents to have a say in what you teach - 6 Ways to Make Sure that You Offer Great Customer Support at Your Preschool

Family members need to feel free to give suggestions about what is taught at the preschool. Make them feel comfortable to go to the school or reach out through digital channels to talk about it.

In fact, parents often have amazing ideas when it comes to different activities, topics or approaches to try out in the classroom.

Recommend activities to do at home

girl holding paint brush USA Recommend activities to do at home - 6 Ways to Make Sure that You Offer Great Customer Support at Your Preschool

If you really want to step up when it comes to your services, the support and the engagement that you offer through them need to expand beyond the preschool.

Pay attention to each child’s development. Then, talk to parents about the activities that they should focus on at home to both maximize the children’s talents and minimize their difficulties.

At the end of the day, the key for parent engagement in preschool education is them having an active role and experiencing firsthand teaching.

Remember! Adapt your services to the digital era and to the changing customer behaviors. And make sure that parents are involved with your preschool day in, day out.

family kids baby newborn together USA 2 Mistakes Parents Make When Choosing a Preschool and How to Work Around Them 840x480 - 2 Mistakes Parents Make When Choosing a Preschool and How to Work Around Them
Preschool

2 Mistakes Parents Make When Choosing a Preschool and How to Work Around Them

In the digital era, customers are more informed than ever about all types of services. Still, bad consumer behaviors are everywhere. When parents choose a preschool for their kids, that is not an exception.

Ignoring the importance of research

laptop apple macbook computer USA Ignoring the importance of research - 2 Mistakes Parents Make When Choosing a Preschool and How to Work Around Them

Parents shouldn’t solely rely on word-of-mouth and recommendations. It’s critical to conduct thorough research on every preschool option.

Families need to understand the services that the preschool offers, which are the teaching methods, what activities children engage in daily, among multiple other things.

How can you make sure that parents get information about your preschool easily and quickly? It’s all about digital marketing!

Browse Accent Online to find out how to improve your search engine ranking, how to create a top-notch website and how to have an exciting social media presence. You have to meet parents in the mediums they use while they search for keywords.

Not setting priorities

office business paper technology USA Not setting priorities - 2 Mistakes Parents Make When Choosing a Preschool and How to Work Around Them

When a parent visits a preschool, it’s vital that they come prepared with questions. They should also arm themselves with a checklist of priorities and must-haves. Many don’t do it, though.

Among the things, parents need to know about staff qualifications, facilities, daily schedules, safety policies, teaching style, food programs, just to name a few.

How can you help improve the chances of family members having a productive visit to your preschool? It’s in the way you offer customer support and engagement services.

Make parents feel welcome and valued from the very first second. Express your desire to hear their questions, suggestions and critiques. Immediately mention your presence across digital channels and encourage regular two-way communication through them.

You can help parents combat common behaviors and entice them to choose your child care!