In the digital age, parents often have no time or interest to properly engage with their children’s preschool staff and with their overall education.
That is especially the case if the preschool doesn’t know how to adapt to today’s preferred digital mediums of communication.
As a decisionmaker in your preschool board, you need to have a good level of knowledge in digital marketing and customer engagement to keep parents involved. Here are two of the best tips to assure that happens.
Show passion in your communication
Parents will respond positively if you show your passion for helping their kids achieve new goals.
You can share photos and videos with them. Capture moments of classroom learning, but especially of fun activities. Post them on your preschool’s website and social media pages, or send them directly through email or text.
Parents will be happy to engage with you when they receive visual updates on their children’s learning journey.
Another great idea is sharing stories about the achievements of each kid. Imagine the passion that would project to the parents and the engagement it would create.
To share these learning stories, you can resort to the same digital mediums mentioned for the photos and the videos.
In each story, describe in a fun and positive way the learning process of each child, their successes, struggles, talents and interests.
The families will be able to read these stories on their phones or computers. In a matter of clicks, they will get a beautiful reminder that their chosen preschool cares for each kid individually.
Send your messages through the mediums that parents prefer
Preschools often need to send information to parents. With the development of the communication channels, you will rarely have to call parents to the school.
What you should do, though, is adjust the ways of sending your messages to the habits of the parents. Even though it can be hard and take a lot of time, you should take note of which digital mediums work better for each parent.
Are they more likely to respond to your message if you send them through text, email, social media or a website post? Regardless of the answer, chances are that they have their emails and social accounts full of notifications.
Because of that, your important messages should be short, easy to read, sent in real time and preferably private.
Make sure that your preschool is known for keeping all families engaged!
For more helpful information on childcare and preschool marketing, please feel free to contact us or visit Local Child Care Marketing.