Every single type of business needs to adapt to the digital era. Preschools are no exception. Learn the three best ways to promote your preschool with digital marketing.
Nowadays, the vast majority of parents resort to search engines to look for a great preschool for their kids. If you don’t have a website, you simply will not be found.
Even if you have a website, you can be losing lots of potential customers. You have to develop a search engine optimization strategy.
Get knowledgeable on SEO as soon as possible. Only then will you be able to pack your website with the keywords that parents are searching for. That will grant you a higher position in the results and, subsequently, more customers.
Social media is currently the best way for you to engage with families. You must have a strong social presence. Create accounts on Facebook, Twitter, LinkedIn or Instagram.
Remember that each network is completely different than the other. You need to study the characteristics of your desired platforms and adjust your posts accordingly.
As a preschool, the content you post needs to be friendly, light and fun. But you must also make sure that it is clear, relevant and concise, and that it transmits an image of professionalism, inclusion and trustworthiness.
Some parents may not have social media accounts and may not browse the web often. But almost everyone checks their email regularly. You need to leverage this reality in your favor.
Sending generic, formal and depersonalized information via email simply won’t work. Families will have zero interest in reading it. It’s just spam.
The content you send to your potential customers through email needs to follow the same rules as the content for social media. It has to be compelling, enjoyable, relevant, straightforward and professional.
One of the best ideas is to create a weekly or monthly newsletter. Use it to share news, stories and activities.
With a great website, social media presence and email communication, you will be ready to attract more parents and kids!