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The ability to respond quickly to rapidly changing consumer demands and increasing competitive pressures, while simultaneously crafting marketing messages that resonate with consumers, is critical to a cable company’s RGU growth and retention in today’s competitive market. ACCENT’s outsourced customer lifecycle management solutions – which include customer care and technical support, cross- and up-sell campaigns, loyalty marketing campaigns, and retention/win back campaigns – combined with Pluris’ sophisticated offer optimization solutions for cable operators, enable ACCENT’s call center representatives (CSRs) to easily provide customized offers based on specific customer requirements.

“Cable operators receive numerous inbound touches from their consumers for sales, service, and billing. By improving upon a CSR’s ability to engage with that consumer, we can improve the consumer experience, leading to increased acquisition rates, more bundled product holdings, and improved loyalty,” said Bob Fetter, Senior Vice President at Pluris. “By integrating directly with ACCENT’s inbound and outbound capabilities, we can provide a seamless way for cable operators to quickly test and achieve value from this unique and proven approach.”

Pluris has deployed this approach to offer optimization across thousands of call center seats and consistently delivered 30 percent and greater lift in order rates over current marketing efforts. Most call center representatives are only able to effectively sell a very small percentage of a company's marketable offers, leading to many lost opportunities. However, by integrating directly with ACCENT, cable operators can take advantage of Pluris’ sophisticated analytics, competitive data, econometric models, and algorithms to pinpoint the most effective consumer offer without changing any internal processes.

“ACCENT partners with world-class companies to help them acquire, support, retain, and grow their customers at every stage in the consumer lifecycle,” said Kevin Foley, ACCENT’s President and CEO. “By partnering with Pluris, we provide easy system integration and implementation as well as high-quality customer interactions and more effective, personalized offers. This optimized messaging, systems integration and premier customer service will allow cable operators to better understand their customers, generate key insights from their behavior, and engage them in the most effective way possible.”

About Pluris Marketing
Pluris enables marketers to optimize the value of each consumer touch resulting in higher conversion on sales, marketing, and service interactions. Utilizing next-generation data and analytical platforms, Pluris helps marketers to better understand consumers, generate key insights from their behavior, and engage them in the most effective way across traditional and interactive messaging channels. From its offices in Boston, MA and Denver, CO, Pluris has built a solid track record of improving marketing productivity for large organizations with hundreds of users across multiple locations and lines of business. For additional information, please visit www.plurismarketing.com.

About ACCENT Marketing Services, LLC
ACCENT is an international provider of customer lifecycle management solutions. It partners with world-class companies to help them acquire, support, retain, and grow their customers at every stage in the customer lifecycle. Through ACCENT’s suite of data analytics, direct marketing, contact management, and fulfillment services the company delivers high quality, integrated marketing solutions that grow valuable client and customer relationships. Founded in 1993 and owned by MDC Partners, Inc., ACCENT employs more than 3,000 people in 10 U.S. cities, Jamaica, and the Philippines. For more information, visit www.accentonline.com.