In the digital age, parents often have no time or interest to properly engage with their children’s preschool staff and with their overall education.
That is especially the case if the preschool doesn’t know how to adapt to today’s preferred digital mediums of communication.
As a decisionmaker in your preschool board, you need to have a good level of knowledge in digital marketing and customer engagement to keep parents involved. Here are two of the best tips to assure that happens.
Show passion in your communication
Parents will respond positively if you show your passion for helping their kids achieve new goals.
You can share photos and videos with them. Capture moments of classroom learning, but especially of fun activities. Post them on your preschool’s website and social media pages, or send them directly through email or text.
Parents will be happy to engage with you when they receive visual updates on their children’s learning journey.
Another great idea is sharing stories about the achievements of each kid. Imagine the passion that would project to the parents and the engagement it would create.
To share these learning stories, you can resort to the same digital mediums mentioned for the photos and the videos.
In each story, describe in a fun and positive way the learning process of each child, their successes, struggles, talents and interests.
The families will be able to read these stories on their phones or computers. In a matter of clicks, they will get a beautiful reminder that their chosen preschool cares for each kid individually.
Send your messages through the mediums that parents prefer
Preschools often need to send information to parents. With the development of the communication channels, you will rarely have to call parents to the school.
What you should do, though, is adjust the ways of sending your messages to the habits of the parents. Even though it can be hard and take a lot of time, you should take note of which digital mediums work better for each parent.
Are they more likely to respond to your message if you send them through text, email, social media or a website post? Regardless of the answer, chances are that they have their emails and social accounts full of notifications.
Because of that, your important messages should be short, easy to read, sent in real time and preferably private.
Make sure that your preschool is known for keeping all families engaged!
Every single type of business needs to adapt to the digital era. Preschools are no exception. Learn the three best ways to promote your preschool with digital marketing.
Nowadays, the vast majority of parents resort to search engines to look for a great preschool for their kids. If you don’t have a website, you simply will not be found.
Even if you have a website, you can be losing lots of potential customers. You have to develop a search engine optimization strategy.
Get knowledgeable on SEO as soon as possible. Only then will you be able to pack your website with the keywords that parents are searching for. That will grant you a higher position in the results and, subsequently, more customers.
Social media is currently the best way for you to engage with families. You must have a strong social presence. Create accounts on Facebook, Twitter, LinkedIn or Instagram.
Remember that each network is completely different than the other. You need to study the characteristics of your desired platforms and adjust your posts accordingly.
As a preschool, the content you post needs to be friendly, light and fun. But you must also make sure that it is clear, relevant and concise, and that it transmits an image of professionalism, inclusion and trustworthiness.
Some parents may not have social media accounts and may not browse the web often. But almost everyone checks their email regularly. You need to leverage this reality in your favor.
Sending generic, formal and depersonalized information via email simply won’t work. Families will have zero interest in reading it. It’s just spam.
The content you send to your potential customers through email needs to follow the same rules as the content for social media. It has to be compelling, enjoyable, relevant, straightforward and professional.
One of the best ideas is to create a weekly or monthly newsletter. Use it to share news, stories and activities.
With a great website, social media presence and email communication, you will be ready to attract more parents and kids!
You are certainly aware that opening your own new preschool to kids and their families is not a simple goal to achieve. Countless things need to be thoroughly assessed by different responsible entities.
At Accent Online, we will guide you on how to expand your knowledge of digital marketing and customer engagement to create a survey. This survey will work as one of the starting points for you to evaluate what your community needs and wants from a preschool.
Keep it easy and focused
An online survey is a great tool to understand how to set up your preschool for success. But structuring a survey can be quite overwhelming as there is a vast array of topics on which you want to gather opinions.
Your first survey should be easy and quick. The focus needs to be on your general goal: what are the main things that the community requires from a preschool.
Avoid detours to more specific topics. You will have time to address and analyze those. Structure the survey with sections and points for better organization and easy answering.
Get responses that matter
A survey packed with yes or no questions and multiple choices is much easier and quicker to answer. It would also grant you a lot more feedback since more people would be willing to take just a few minutes.
But in this case, a survey like that won’t work. Although you need to include your share of direct questions, what you really want to collect is substantial information. You need insights, tips and suggestions that you can actually put into practice.
For that, you have to allow the survey takers to go deep in their answers and openly share their opinions.
It will be much more complex to analyze and interpret, but it’s the way to make sure that you get valuable and reliable information.
Another way to guarantee that you get responses that matter is to resort to digital marketing. Your online survey needs to appear in front of your target audience. Parents, families, education professionals and other child care providers.
Develop a simple, but sharp and user-friendly website. On the landing page, include your survey. Get familiar with search engine optimization to discover which keywords your potential customers use when looking for preschool services. Then, use them on your website and your survey.
Engage with early education groups on social platforms, such as Facebook and LinkedIn. Post your survey on those communities and ask the users directly to complete it. Chances are they will share it on social media with their own networks.
Before putting in all this marketing effort, you should test the final draft of your survey with family members, friends and colleagues.
Ask them to approach it from a customer perspective. Let them recommend how you can add value or remove clutter.
An online survey is a powerful tool to deeply understand what your target requires from your preschool.
Studies show that parents are much more likely to stay engaged throughout their children’s entire education journey if they start being involved in preschool. The way you provide your customer support and engagement services can make a real impact.
Encourage parents to learn more about your services
An essential step to offer top-quality customer support and engagement services is making families feel totally comfortable with you and your preschool.
Invite them to learn more about the administration, the teachers, the staff, the services and the facilities. If they feel welcome, they will much likely get involved.
Ask parents to participate
It is totally acceptable to ask parents to participate in special classroom activities. From time to time, a family member can come and show talent, share a story, help in projects or engage in volunteering.
Create reports on the children’s progress
In today’s busy world, parents still want to keep updated on their children’s early education. You don’t have to call them to the school every time you want to talk about it.
Make their lives easier and implement a service in which you use digital mediums to send them regular reports on their kids’ progress.
The reports can be written weekly, monthly or even daily. Use your website, social media, text or email to let families access them.
In the reports, describe each child’s achievements, learning methods, struggles, likes and talents. You can attach photos of activities and parts of projects made by the preschoolers. Don’t forget to encourage feedback from the parents.
Make helpful resources available to parents
A great way to truly upgrade your customer support and engagement services is letting families be able to access some of the resources you use at the preschool.
They can include learning materials, software, guides or games. And they can focus on all aspects of a child’s learning, such as rational thinking, creative vision, motor skills, behavioral development, among others.
Making these resources available to parents will allow them to get an in-depth inside look at your teaching methods and on how their children are being stimulated. Additionally, it helps them further nurture important skills, qualities and talents at home.
Allow parents to have a say in what you teach
Family members need to feel free to give suggestions about what is taught at the preschool. Make them feel comfortable to go to the school or reach out through digital channels to talk about it.
In fact, parents often have amazing ideas when it comes to different activities, topics or approaches to try out in the classroom.
Recommend activities to do at home
If you really want to step up when it comes to your services, the support and the engagement that you offer through them need to expand beyond the preschool.
Pay attention to each child’s development. Then, talk to parents about the activities that they should focus on at home to both maximize the children’s talents and minimize their difficulties.
At the end of the day, the key for parent engagement in preschool education is them having an active role and experiencing firsthand teaching.
Remember! Adapt your services to the digital era and to the changing customer behaviors. And make sure that parents are involved with your preschool day in, day out.
In the digital era, customers are more informed than ever about all types of services. Still, bad consumer behaviors are everywhere. When parents choose a preschool for their kids, that is not an exception.
Ignoring the importance of research
Parents shouldn’t solely rely on word-of-mouth and recommendations. It’s critical to conduct thorough research on every preschool option.
Families need to understand the services that the preschool offers, which are the teaching methods, what activities children engage in daily, among multiple other things.
How can you make sure that parents get information about your preschool easily and quickly? It’s all about digital marketing!
Browse Accent Online to find out how to improve your search engine ranking, how to create a top-notch website and how to have an exciting social media presence. You have to meet parents in the mediums they use while they search for keywords.
Not setting priorities
When a parent visits a preschool, it’s vital that they come prepared with questions. They should also arm themselves with a checklist of priorities and must-haves. Many don’t do it, though.
Among the things, parents need to know about staff qualifications, facilities, daily schedules, safety policies, teaching style, food programs, just to name a few.
How can you help improve the chances of family members having a productive visit to your preschool? It’s in the way you offer customer support and engagement services.
Make parents feel welcome and valued from the very first second. Express your desire to hear their questions, suggestions and critiques. Immediately mention your presence across digital channels and encourage regular two-way communication through them.
You can help parents combat common behaviors and entice them to choose your preschool!
When you decide to start your own preschool, it’s obvious that your main focus is on the children and on how to provide them with the best possible care services.
However, that does not make it less of a truth that you are actually starting a business with the ultimate goal of generating profit.
You need to come up with a business plan as well as decide on how to finance the project. You need to provide the best customer support, develop a digital marketing strategy and continuously engage the families.
As experts in digital marketing and customer engagement in preschool education, Accent Online will guide you through of the most essential steps to start your very own preschool.
Develop a business plan
Once you are absolutely confident that you have what it takes to open a preschool, you need to evaluate the needs in your area and draft a business plan accordingly.
Assess how many families near your location have young children. How many of those might be looking for a new child care provider?
Conduct thorough research on the other preschools in your area. What are their strengths and weaknesses? What do they offer that you also need to provide if you want to be able to compete? Are there any services that you could offer to put you one step ahead?
An extremely important step is to calculate to the tiniest detail the costs of operating your preschool. To what entities will you resort to help finance the project? How much do you need to charge to guarantee a profit?
More on the marketing side of the plan, how will you attract families? And how will your mission, services, values, methods and visual identity make you stand out?
Creating and implementing a business plan can be very hard, but it’s absolutely crucial. Although it will cost you additional money, we suggest you reach out to agencies that provide business and financial services.
Their expertise will guide you from day one towards a successful business plan and the most intelligent financial decisions.
Leverage the power of digital marketing
Once everything is planned out, it’s time to market your preschool. A website, a Facebook business page and a Yelp page are absolute musts.
Their content and the visual presentation should be clear, simple, to the point, relevant, dynamic and user-friendly. From there, it would also be beneficial to establish a strong online presence on other networks, such as Instagram, Twitter and LinkedIn.
Starting a blog is a powerful tool that gets families engaged. Regularly post top-quality content revolving around the topics that parents care about. Use the blog to promote your preschool without being excessively sales-oriented.
Focus especially on your values and methods, as well as on how your services answer to the needs and wants of the families in the area.
When it comes to traditional marketing, you can produce leaflets, place ads on print media and participate in community events.
With a well-designed business plan and a forward-looking digital marketing strategy, you will be equipped to make many children and parents happy. Follow our tips and see your business grow!